When Root’s Bar owners Holly and Jamie recently took over the iconic Golden Bay establishment, their website was greatly in need of a redesign to reflect their vision. Having been known as the liveliest venue in the area for years, it had always attracted a late-night crowd wanting to catch live music, but they also wanted to match the music with amazing food and drinks.
Graphic & web design, website build (Adobe Muse), art direction, illustration.
An identity was created to be applied across their website, print material such as menus, and advertising. This focused on the 3 B’s of their business – Good Beats, Beers and Burgers. Simple icons were used as background textures on the site, and helped differentiate the various menus and gig guide.
Style-wise it aims to strike a balance between a fun, relaxed vibe, and a clean, modern, design.
Old engraving style illustrations were developed to make features of the page titles, and act as a subtle link to Roots Bar’s name, incorporating New Zealand plants and bugs.
Note: the logo is a legacy element from a previous design. Hoping I get the chance to update it in the near future.